What You Ought to Know About Postcard Printing?
byon 07-08-2012 at 11:16 PM (195 Views)
"Ahead of jumping on the bandwagon that says postcard printing is the all time greatest advertising and marketing tool, it is critical that you know what postcard printing is all about. There are truly four basic aspects of postcard printing that you require to know and these are the postcard size, paper stock, style file formats and coatings. Each of these elements of postcard printing has their important role to function in order to ensure that you get the finest good quality postcards ever.
The postcard size doesnt necessarily mean that there would be only 1 regular size to fit all sizes of postcards. Its simply because various sizes needs for various postcard printing equipments in truth a slight change in the size of the postcard may possibly have an adverse effect on its cost. And so, in order not to be shocked by printing rates afterwards it is smart to get 1st printing quotes. This way you will be guided on just how significantly your postcards will charges. Likewise, never ever hesitate to ask your postcard printing company on the postcard size that function finest on their equipment.
There are two aspects of paper stock that you want to be conscious of. Paper stocks can either be glossy or matte. If you desire to have your postcards printed in full color you will then be made to choose among a CS2 stock and a C1S stock. CS2 stock has a gloss finish on both sides while the C1S stock has a gloss finish on only 1 side and its other side possessing a matte finished. Amongst these two stocks the C1S was the most popularly employed because the ink utilised in postcard printing doesnt dry up on the gloss component of the paper stock so they resulted in printing on the matte side of the stock.
But that was a long time ago, nowadays there are currently inks that very easily dries on glossy stocks. The glossy stocks are far cheaper than the semi-gloss stocks and exude much character on them thats why it is a considerably much better option for postcards.
In terms of the design file formats, it is important that you ask your postcard printing firm the type they are accepting. Even though, there are printing businesses that accepts numerous file formats however there are nevertheless some that tends to make use of only limited types of software and file format in their design creation. And what these postcard printing firms usually do is that they would try to convert your postcard design file into the format that is accepted by their postcard printing equipment. Nevertheless, there could be some problems that might be encountered for the duration of the file conversion. A single of the frequent difficulties faced involves font defaults and text loss to make sure that no such error take place it is critical that your postcard project undergo proofing ahead of lastly submitting your postcard design for printing. Or far better yet, you could try to save your style file in a PDF format. This way there will be extremely minimal conversion and manipulation that have to be done in your design file.
The finishing is as important as the initial couple of actions in postcard printing. There are two types of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating gives the postcard with that shiny look and feel. Particularly applicable for color images which you may want accentuated. Its drawbacks are in terms of its susceptibility to finger print marks and smears.
The aqueous coating on the other hand provides for minimal shine or gloss and entails for a a lot faster postcard printing process. The cause for this is that aqueous coatings are fast drying consequently doesnt hinder the continuous printing procedure. [url=http://www.printkeg.com/cheap-flyers.php]cheap flyer printing[/url]"