Defining Corporate Identity, Brand Identity & Brand Image
byon 07-06-2012 at 04:03 PM (129 Views)
"1. Corporate identity.
Corporate identity is a companys visual presence, which entails the corporate logo and design technique for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. Nonetheless, a corporate identity may possibly, and frequently does, reflect a brand identity. But some ad agencies, advertising and marketing firms and graphic design agencies would have you think that brand identity is the exact same issue as corporate identity and that changing a logo or design strategy will adjust the brand identity. Nonetheless, this is not the case. There are numerous intangible factors that weigh in on a brand identity. Such cosmetic changes can aid a brand identity by making it evident to consumers that a firm cares about its appearance, but thats about the extent of its power. A corporate identity does, nonetheless, require to evolve with the times. Failure to do so can negatively affect a companys brand identity, but care need to also be taken to not overly revise the presentation of a brand, lest buyers be concerned about the state of a firm. Corporate identity, along with organizational culture, product quality, service reputation, functions, benefits, performance and value, are some of the key factors of brand identity.
two. Brand Identity - Its the essence of your organization.
Brand identity is the full package of a business to its customers. It consists of the companys service reputation, product quality, features, positive aspects, overall performance and worth. It is the summation of all these things, which produce brand identity.
three. Brand image.
Brand Image is the markets perception of your brand identity, which may possibly or may possibly not coincide with your intended brand identity. Businesses must work tough at the daunting job of finding brand identity and image to alignor employ a true branding business.
A branding firm can show you how achievement starts with the brand identity. Do you have a branding method? Are your employees aware of it and in a position to be ambassadors for your companys brand for the duration of interactions with the outside globe? Are you making the most strategically sound decisions for your brand? Do you know your consumers perceptions of your brand?
If your answer is no to any of those questions, take the first step in being able to answer yes to all of them and success. cosmetic packaging design"