Defining Corporate Identity, Brand Identity & Brand Image
byon 07-06-2012 at 05:59 AM (328 Views)
"1. Corporate identity.
Corporate identity is a companys visual presence, which involves the corporate logo and design approach for corporate advertising and marketing collateral. Corporate identity does not encapsulate brand identity, which is greatest defined as the soul of your company. Nonetheless, a corporate identity may, and frequently does, reflect a brand identity. But some ad agencies, marketing and advertising companies and graphic style agencies would have you believe that brand identity is the same thing as corporate identity and that changing a logo or style strategy will change the brand identity. Even so, this is not the case. There are a lot of intangible elements that weigh in on a brand identity. Such cosmetic changes can support a brand identity by producing it evident to customers that a company cares about its look, but thats about the extent of its power. A corporate identity does, nevertheless, need to evolve with the times. Failure to do so can negatively affect a companys brand identity, but care need to also be taken to not overly revise the presentation of a brand, lest buyers be concerned about the state of a business. Corporate identity, along with organizational culture, product good quality, service reputation, characteristics, benefits, efficiency and value, are some of the key elements of brand identity.
2. Brand Identity - Its the essence of your firm.
Brand identity is the full package of a business to its customers. It includes the companys service reputation, product quality, features, positive aspects, performance and worth. It is the summation of all these issues, which produce brand identity.
three. Brand image.
Brand Image is the markets perception of your brand identity, which might or might not coincide with your intended brand identity. Companies must work tough at the daunting task of obtaining brand identity and image to alignor hire a true branding business.
A branding organization can show you how success begins with the brand identity. Do you have a branding strategy? Are your staff conscious of it and able to be ambassadors for your companys brand for the duration of interactions with the outside planet? Are you making the most strategically sound decisions for your brand? Do you know your clients perceptions of your brand?
If your answer is no to any of those concerns, take the initial step in getting in a position to answer yes to all of them and success. cosmetic packaging"